what is seo and why should you care
Search Engine Optimization or commonly known as SEO is the process of optimization a website to rank high in the search engines (ie Google, Bing and Yahoo) for a given keyword. There are many factors that contribute to optimizing a web property to make it appear in the searches, the two most important ones are On Page and Off Page factors. Owning a website for your business is just not enough nowadays, if you don’t tweak it for the search engines nobody is going to find you, no traffic means no money.
More and more people do searches on Google before visiting a business. If you’re a local veterinarian in your city, potential customer will search for “veterinarian city” if you are not on page 1 your chances of getting the business are pretty much nil. Also if you a person is near your business and does a search for “veterinarian near me” if you’re not optimized you are not getting the business either and just lost on a potential sale. This is all free traffic from search engines that’s there for the taking.